About
Who you are dealing with
Buy Your Watch buys luxury watches outright, lends against them under a pawnbroker's licence, and authenticates them free. Handing a watch worth tens of thousands of dollars to a website is a reasonable thing to be careful about, so this page carries the details you would use to check us. Ask any buyer you are considering for the same ones.
Everything below is either verifiable on a public register or is a plain statement about how the business runs. There are no credentials on this page, because we will not publish a qualification we cannot show you.
Registered details
- Registered entity
- BUY YOUR WATCH PTY LTD
- ACN 670 502 315.
- Licence
- SHD-0017882
- Second-Hand Dealer and Pawnbroker Licence, issued in Victoria under the Second-Hand Dealers and Pawnbrokers Act 1989 (Vic). This is the licence the lending service operates under. Consumer Affairs Victoria maintains a public register of licensees.
- Phone
- 0426 474 761
- Public premises
- None
- A service-area business, with no shop, showroom or counter open to the public.
- Track record
- 1,000+ watches purchased
- Google rating
- 4.9 out of 5 from 64 reviews
- Coverage
- Every state and territory
What we do
Three services, and no others
We buy seven brands and only these: Rolex, Patek Philippe, Audemars Piguet, Richard Mille, Vacheron Constantin, F.P. Journe and Cartier. If your watch is not one of them we will tell you, rather than make a low offer and hope it sticks.
We buy watches outright
We make the offer and we buy the watch ourselves. There is no listing, no waiting on a buyer and no commission taken out of a sale price. Payment goes out by Osko or PayID once a certified watchmaker has verified the watch.
- Free valuation, no obligation
- Osko or PayID on authentication
- Typically 24 to 48 hours
We lend against watches
If you would rather keep the watch, we lend against it as security under the pawnbroker's licence above. It is a regulated pawnbroking loan with real costs, and we publish them rather than quoting on enquiry.
- Minimum advance $15,000
- Terms of 3 to 12 months
- $400 setup fee, interest 4% to 10% per month
- Maximum APR 131%
We authenticate free
A certified watchmaker examines the movement, the case and dial, the bracelet and any paperwork, and you get the findings in writing whether or not you sell. There is no fee if you decline the offer.
- No obligation to sell
- Written findings and condition grading
- Free either way
How we operate
A business with no address
This site declares a service area rather than a street address, in its copy and in its structured data alike. That is not an omission, and it is the thing most often misread about a buyer like us, so here it is in plain words.
- There is no showroom
- Buy Your Watch is a service-area business. There is no shop to walk into, no office open to the public and no counter. That is not something missing from this page, it is the model: what you are buying is a valuation, an examination and a payment, none of which need a retail lease.
- The watchmakers are independent
- There are certified watchmakers in every major Australian city. They are separate businesses we work with, not our premises and not our staff, and we do not publish their names or addresses. What we do tell you is exactly what was checked and exactly what was found.
- Nationwide, including outside the capitals
- The first pass is photographs and reference numbers, so nothing has to move until you want it to. If the watch does travel, we arrange an insured collection or a secure handover. We work with sellers in every state and territory, and being outside a capital city is not a reason we decline a watch.
- Payment by Osko or PayID
- Funds go to your account once the watch is authenticated. From submitting your details to money in your account is typically 24 to 48 hours. Nothing is payable to us in an outright sale: the valuation is free, the authentication is free, and declining the offer costs nothing. Lending is the exception, and its fees are published on the loan page.
How we make money
Where the margin comes from
Almost no watch buyer publishes this, and it is the thing you most need in order to judge an offer. Nothing here is flattering and all of it is true.
An outright offer sits below retail, and it has to
When we buy, our money goes out today and the watch becomes our problem. Whatever it eventually sells for, and however long that takes, is our risk rather than yours. The gap between our offer and the retail price of the same reference is that risk, the cost of carrying it, and our margin. Any buyer who suggests there is no gap is either not paying you today or not telling you the whole story.
Authentication is free because it gives us the first chance at an offer
That is the entire catch, and it is worth saying out loud. We would have to examine a watch to that standard before buying it anyway, so doing it for people who have not decided to sell costs us little and occasionally wins us a watch. You are under no obligation, there is no fee if you decline, and the written findings are yours to keep or to take elsewhere.
The loan is priced, and the price is on the page
Lending earns interest rather than a margin on resale. It costs $400 to set up, with interest of 4% to 10% per month depending on the assessment and a maximum APR of 131%. As a worked example, $15,000 over three months at 4% per month comes to about $17,200 to repay, roughly 59% APR. Those are large numbers, and we would rather you read them here than find them in a contract.
Selling privately can beat us
If you have time, a watch that is easy to place and the patience to deal with strangers, a private sale can net more than any dealer offer, ours included. What we sell is speed and certainty. That trade is worth it for some people and not for others, and we would rather you worked out which you are before you send us anything.
Who runs it
Max Summers
Max Summers owns Buy Your Watch and writes every guide on this site. If a page here makes a claim, he is the one accountable for it, and where a figure could not be sourced the guide says so instead of rounding it up into a statistic.
Customers who leave Google reviews name James, Andy and Danny alongside Max as the people they dealt with. Beyond that there is no team page here, and that is deliberate: the certified watchmakers who examine watches are independent businesses, and their qualifications are theirs to state rather than ours to advertise. We do not publish a claim about anyone's training, qualifications or years of specialisation, because we cannot evidence one.
About the company
Questions about who we are
The selling, authentication and lending questions are answered on the pages that own them. These are the ones about the business itself.
Is Buy Your Watch a licensed business?
Yes. The registered entity is BUY YOUR WATCH PTY LTD, ACN 670 502 315, ABN 85 670 502 315, and we hold Second-Hand Dealer and Pawnbroker Licence No. SHD-0017882, issued in Victoria under the Second-Hand Dealers and Pawnbrokers Act 1989 (Vic). Both are publicly checkable: the ABN at abr.business.gov.au, and the licence on the public register of licensees maintained by Consumer Affairs Victoria. Check them for any buyer you are considering, not only for us.
Do you have a shop I can visit?
No. Buy Your Watch is a service-area business with no public storefront, showroom or counter. Watches are examined by certified watchmakers in every major Australian city, and those watchmakers are independent partner businesses rather than our own premises. Every enquiry starts with photographs and reference numbers instead of a visit, and the watch only travels if you decide to take it further.
How long has Buy Your Watch been trading?
The company was registered in 2023: the ABN for BUY YOUR WATCH PTY LTD has been active since 14 August 2023 and the record is public on ABN Lookup. More than 1,000 watches have been purchased since, and the business holds a rating of 4.9 out of 5 from 64 Google reviews.
Who is behind Buy Your Watch?
Max Summers owns the business and writes the guides published on this site. Customers who leave Google reviews name James, Andy and Danny alongside Max as the people they dealt with. We do not publish credentials for anyone, because the certified watchmakers who examine watches are independent businesses and any qualifications they hold are theirs to state rather than ours.
What happens to my watch after I sell it?
It becomes ours. We buy outright rather than taking your watch on consignment, so from the moment you are paid the watch is off your hands and what it eventually resells for is our risk, not yours. That is also the reason an outright offer sits below the retail price of the same reference.
Elsewhere
Check us, then decide
- Contact usPhone, email and the quickest route to a real figure.
- Google reviews4.9 out of 5 from 64 reviews, linked to the listing itself.
- Every question, answeredSelling, authentication, lending and the company, in one place.
- Free authenticationWhat a certified watchmaker checks, and why it costs you nothing.
- Loan against your watchThe full terms, the fees and a worked example.
- Guides and market insightWhere to sell, how to vet a buyer, and what moves an offer.
Get Started
Ask us for a figure
A valuation costs nothing and commits you to nothing. If another route would pay you more, we would rather tell you that than win the watch.